WE ARE EDGE

A customer experience agency specialising in digital communication.

We create creative and engaging content that allows brands to tell a story.

We believe in the power of creative content, cultivating your brand’s story to build a connection with your audience in a way that is captivating and will ultimately convert your audience to customers

THE EDGE APPROACH

Effective content that delivers for your brand.

We are passionate about the world of online content and the power that it has to initiate conversations between brand and consumer.

TELLING STORIES

Innovative thinking can create moments of great connection between you and your consumer.

CONNECTING

The one thing common to all the work we do is that we create content that connects with its audience.

What we do

Digital strategy

We help you develop a cohesive digital strategy so that all the digital touch points for your customers speak to and enhance each other.

Social Media Strategy and platform management

We create engaging content that speaks to your communities and strategically manage and respond to your online audience using a tone and style that is right for you.

Brand strategy

Let us assist you in working out where you brand should be, what your core services are and how best to market yourself to your target audience.

Copywriting

What is your brand story? How do you want that story to be told? Powerful storytelling is the key to captivating your audience and unlocking any campaign’s full potential.

Creative thinking

Creative content is powerful. Using creative thinking your brand’s story can captivate your audience and ultimately convert them into loyal customers.

Understanding your audience

See where your audience is playing online and grab their attention. Develop a framework to reach your audience across channels with a cohesive message.

Data and optimisation

Measuring campaigns in a meaningful way is essential to ensure insights are actionable. Our measurements motivate our next step so that we keep moving your brand in the right direction.

Activating minds

We are available for strategy and training sessions to assist your team in better understanding the digital landscape.

Who's who in our zoo

Katie

Director

Katie

 Katie loves doing new things, taking on new challenges, learning new skills and meeting new people.

The constant pace of digital fills her with a bubbling energy that she works hard at harnessing in exciting ways. With many years of experience in content creation and curation from copy writing to film production, Katie strives to look at a project in a different light to achieve and produce something enticing and unexpected.

In her spare time you’ll find her hanging out with friends and family drinking good wine and eating delicious food. When she grows up she wants to be a unicorn wrangler or octopus’ wardrobe assistant – whichever pays more...

Nicky

Director

Nicky

With many years of experience in content marketing across digital and print communication, Nicky brings her creative thinking to our content and brand strategy solutions, as well as to the strategic direction of the business.
 
Her wealth of experience in delivering effective branding, ideas, engaging content and exceptional digital solutions has been rewarded with recognition as an IAB Nominee in 2014 as an Independent woman moving digital forward and for work on the multiple digital award winning retail account LEGiT, including Gold in the New Generation Social Media and Digital Awards for Best Integrated Marketing Solution 2014 for the #LEGiTLUVSDINEO online and print execution.

Constantly striving for more innovative and engaging thinking between customers (first) and brands. Always ready to challenge brands to achieve their point of difference in an already crowded space.

Jacqui

Account Manager

Jacqui

“What I LOVE about working at Edge Digital other than our incredibly dynamic team, is the ever changing environment of the digital space. There is always something new to learn and there are constantly new ways in which to collaborate and share information.”

Jacqui’s high level of organisational experience, includes previous client service and production roles on the luxury print brand of Private Edition, on retail digital accounts such as Jet Fashion, Legit and CNA, to Regional Marketing Manager for Lorna Jane, Australia’s award-winning activewear label.

In Jacqui’s free time you’ll find her swinging from a pole or an aerial hoop, in the kitchen cooking or baking or simply sharing a glass of wine and having a laugh with friends.

Leigh

Community Manager

Leigh

International woman of mystery by night and digital marketing rock star by day. When she’s not out saving the world Leigh is busy putting together killer content for Edge’s clients. Her attention to detail and methodical approach to her work ensures that every detail is correct.

Leigh provides assistance and guidance wherever possible to help clients communicate their message effectively through online marketing. Leigh enjoys helping clients improve their online presence and content strategy. She is skilled in digital communications strategy, online content management, social media management, writing and editing. She also has a cat.

Testimonials

“We have worked with Edge for a few months now. Their sense of customer centricity goes way beyond the normal client/agency relationship. Whenever we engage with the team we feel that we are not only heard but actually listened to. No task is ever too big! They always look after our best interests and as a result we are grateful that we have embarked on this journey with them. Week in and week out we are amazed by the team’s innovativeness, efficiencies, and turnaround time. Thank you for being instrumental in building and growing the Emile + Razia brand with us.”
Emile and Razia Samson, Winners of Power Couple SA 2015

“The Edge team care deeply about quality and their client’s success. They have moved the dial for us since we began working together.”
Rob Gilmour, Director at RSAWEB

“The team at Edge are excellent. Not only are they highly professional, proficient and knowledgeable about what they do, but they have made the effort to really understand the content of our work as well which makes for a really strong campaign. Their work has enhanced our campaign in ways we did not imagine it could.”
Vanja Karth, Deputy Director at Democratic Governance and Rights Unit (DGRU)

“Edge Digital have been able to take our work around civil society engagement with the appointment of judges to a new level. We have had excellent engagement with our issues , and the numbers of views of all of our content have been beyond what we could have expected. They are professional and responsive, and a pleasure to work with.”
Alison Tilley, Director at Open Democracy Advice Centre (ODAC)

“’Can-do attitude!’ is the best way I can describe the Edge team. They are a pleasure to work with and always go the extra mile to give inspiration or structure where needed.”
Aneesa Cassimjee, Marketing Manager at RSAWEB

“When you work with the team at Edge Digital you can be confident that your social media community is in REALLY good hands. What I value about Katie and her team is their passion for our brands and customers, their proactive approach and professionalism.”
Anthea Variend, Head of Marketing: Schools at Pearson South Africa

Blog

Driving video views: ODAC Blikkiesdorp Campaign

In November 2015 Edge assisted ODAC in a digital campaign centred around raising awareness of the informal settlement in Cape Town called Blikkiesdorp and getting people to watch the ‘Is Blikkies Home’ documentary that was written and produced by the ODAC team. The documentary tells of the residents’ journey to gain access to the information around the plans […]

Crocs South Africa SHOP PINK initiative

In the month of Croctober, Crocs South Africa ran a Breast Cancer Awareness campaign. For 10 days R45 per pair of footwear sold via the Crocs SA eCommerce store were donated to a Breast Cancer Charity. The campaign was promoted across Crocs’ Facebook, Twitter and Instagram accounts and had incredible engagement with the Crocs fans sharing photographs […]

Public Awareness: Alide Dasnois Campaign

In May 2016 we embarked on a campaign with ODAC, to raise awareness about the court case between Alide Dasnois, former Cape Times newspaper editor, and Independent Media. Alide was due to appear in court on a wrongful dismissal case around her chosen treatment of the death of Nelson Mandela. The case spoke to the […]

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