18 November 2016
Crocs South Africa SHOP PINK initiative
In the month of Croctober, Crocs South Africa ran a Breast Cancer Awareness campaign. For 10 days R45 per pair of footwear sold via the Crocs SA eCommerce store were donated to a Breast Cancer Charity.
The campaign was promoted across Crocs’ Facebook, Twitter and Instagram accounts and had incredible engagement with the Crocs fans sharing photographs of their purchases and tagging their friends in the posts to make sure they also purchased pink Crocs.
The end result was an increased sales spike and a decent donation to a Breast Cancer Charity of Crocs choice.