Born as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe in more than 120 styles for men, women and children. With distinct collections, Crocs offers colourful, lightweight comfort for any occasion and every season. Crocs’ mission is to bring profound comfort, fun and innovation to the world’s feet.
Crocs South Africa were keen to find more creative ways to engage their audience in a cohesive manner across all their social media platforms.
Edge Digital took over the management, posting and content creation of Crocs South Africa’s newsletters, advertising, Facebook, Twitter and Instagram accounts. This provided an opportunity to create a more holistic offering, including strategic campaign strategy to further grow online brand awareness.
Additional creative campaigns such as ‘Shop Pink’ (in aid of breast cancer), new store openings and the ‘Black Friday’ sale have provided opportunities to further enhance brand awareness and product sales as well as creating excellent engagement points across the Crocs audiences.