Based in Johannesburg, Dale Carnegie Training South Africa focuses on giving people in business the opportunity to sharpen their skills and improve their performance in order to build positive, steady, and profitable results.
Dale Carnegie Training South Africa wanted to grow their reach, engage with potential customers and effectively communicate the details of their latest course offerings in order to generate leads and drive sales.
Based on this brief Edge Digital took over the Facebook, Twitter and LinkedIn accounts for the Dale Carnegie South Africa team. We developed a cohesive content strategy and detailed monthly roadmap to share information about the Dale Carnegie courses and promote awareness of the Dale Carnegie brand in South Africa. We also managed all the social media advertising and Google AdWords campaigns.