Falke is a German-based company specialising in the production of premium quality socks and legwear as well as sporting socks.

The client brief was to launch the Falke fashion social media footprint on Facebook and Instagram, leveraging off the winter 2017 collaboration between MBFWJ designer TsotsikeleKL and the Falke brand.

Edge Digital took over the management, posting and content creation of Falke’s Facebook and Instagram accounts and developed a cohesive brand strategy with an elevated look and feel across the social media platforms.