The IAB Bookmarks Awards are an IAB SA initiative established to recognise the powerful impact that interactive campaigns have on the overall marketing mix and to reward excellence in digital marketing. The Awards set the benchmark for tech, digital and leading edge innovation.
In 2015, IAB needed a skilled social media expert to manage the Bookmarks Awards social media accounts during the event.
During the 2015 Awards, through our relationship with Positive Dialogue we worked with the IAB Bookmarks team to drive awareness of the awards and the digital summit that occurred at the same time. We managed the Facebook and Twitter profiles for the Awards, posting updates about the details and live tweeting at the events as the winners were announced.